Our Inspiration
As parents, we look at our children with awe, pride, and wonder:
Awe at their curiosity and intelligence.
Pride in how they outsmart us.
Wonder about how to help them reach their full potential.
I know this feeling well. As a mom and a chemist, I wanted my son, Maé, to love learning — but I realized school alone wasn’t enough. Kids need more than sports and homework; they need fun, hands-on learning that sparks their minds.
The Discovery
Children learn best through play and experimentation, especially before age 12. That’s when I discovered STEAM education (Science, Technology, Engineering, Arts, and Mathematics).
I began applying STEAM at home with my son — experimenting, building, coding, and laughing together. Soon, he was choosing robotics and coding over video games. Friends and family noticed the transformation and wanted the same for their kids.
The Birth of Cranium
In 2016, I founded Cranium to bring this approach to more children. That year, I pitched my idea at a national competition and won a grant from Berytech and UNDP, helping me launch and expand.
Since then, I’ve seen thousands of children’s eyes light up with excitement as they discovered their own potential through Cranium’s classes, kits, and workshops.
Our Mission
At Cranium, we believe:
Fun is the secret to learning
Every child has potential waiting to be unlocked
STEAM skills prepare kids for the future
Ten years later, what started as experiments at home has grown into a STEM.org-accredited program. Thousands of children have built, coded and experimented with us. Today our students follow a clear robotics and coding journey, compete in the World Robot Olympiad (WRO) and the Scratch Olympiad, and keep growing with us year after year.
“If it worked with my son, it will work for all kids!”
— Joelle, Founder of cranium